Monday, February 13, 2006

promoting PGP

Well, i just read that another famed b-school has used the leo burnett agency to promote the gospel about an executive MBA program. My humble thought that was we should also get a burnett on board...How abt THE "Mark Burnett"??

Here are a few suggestions that he would give..
1) create "survivor:pgp"... where you are dumped from a running bus into joka campus with only the shirt you wear!!!
The rules are simple, after one year of gruelling academics, if you find your name on the roll of honor , you get the coveted distinction of being called "survivor". But you are not alone, there would be at least 200 other contenders. The only communication with the outside world would be through(not email, not a mobile phone, not even posted snail mail) telepathy. Why? of course you do not have money with you to get a cab! Oh yeah, there is always the lake where you would have the bikini clad survivor contestant trying to seduce another one and "put lake" him.

2) The "apprentice: Jokaland"... Trump would fly in in his learjet, land somewhere somehow (the lakes are good for landing too). and you would have 80 of the most experienced MBA aspirants on earth doing projects for him. George and Carolyn would not be able to make it to India and so Burnett would suggest that Trump select suitable ones from the Student council (Creating a mini-episode in itself).
Projects for the apprentices would include:
a) Ensuring that company ppts meet all the WWRs

b) Contract with IBM to install biometric measures for that attendance thingy

c) Conduct the XL meet without the F word.

The last round would of course be held in the auditorium. The prize for the winner would be a PPI from ITC (since they understood that a sonar bangla dinner might cost more to ITC).

3) IIM County Chopper - These extremely challenging projects (agreed that it's not a burnett original) would culminate when you deliver a management framework that looks sexy and can growl like a real chopper! The tools (library, dc++, ipmsg) would be provided on campus, but there would always be the toughest prof on campus (paul snr) to intimidate the contestant.

4) The simple PGP life: Two of the trendiest PGP ladies would be sent out to the backward areas of calcutta to learn about the indian social structure. and yes, they would sleep on the floor, milk the cow, cook chapathis the traditional way, and earn their living by washing plates. The finale is when they get a rendezvous with lionel richie and get to stay in the Bengal Hilton (?) for a day.

That is all i could muster in the 5 minutes to class deadline before rushing out of the hostel room.

~Want Mark Burnett and his skimpily clad contestants on campus


Anonymous Anonymous said...

interesting points raised :P

3:43 PM, February 27, 2006  
Anonymous Anonymous said...

Why just the ladies, man?

The men should also be made to till the land with ploughs.

10:33 AM, April 08, 2006  
Anonymous 20th century Jokan said...

This is - even by IIMC standards - a very creative and funny post. Way to go!

4:50 AM, August 07, 2006  
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